Arnold Classic Africa - SA's BIGGEST trade show for HEALTH, FITNESS and WELLNESS

The first event was held at the SANDTON CONVENTION CENTRE IN JOHANNESBURG on 27 - 29 May 2016 which was a first of its kind Sport Festival in south Africa. The second event was on the 5 - 7 May 2017.


The Arnold Festival South Africa brought to Johannesburg Gauteng in 2017, more than 60 000+  attendees across a wide range of sporting codes, coaches, families and supporters.

14 200+ athletes of which at least 50% were youth athletes.


The impact study has proven this event delivered generous revenue and brand awareness to all companies involve.


200 Exhibit stands were presented in 2017 and they enjoyed substantial sales and marketing opportunities during the weekend. The EXPO is one of the largest annual gatherings of committed fitness enthusiasts on the African continent. Making this the premier SPORT marketing event of its kind.


The event hosted amateur and professional sports and athletes from South Africa and all over the world - granting our athletes the opportunity to compete with their international counterparts on home soil. There were 70 countries that participated.

With one of the best climates in the world, Gauteng is a Prime destination all year round. Come summer or winter. The Gauteng Province generally experiences sunny, windless days that are the perfect springboard for showcasing the pulse of South Africa's sporting hub.



  • 1000 Tsogo Sun Hotel rooms adjoining the SCC
  • 5000 Hotel rooms in close proximity
  • Easy access from OR Tambo International Airport via rapid-rail Gautrain or by road
  • Unparalleled attractions on your doorstep
  • Unique retail opportunities ranging from world-class international fashion houses and specialist diamond and jewellery stores to local fashion , department stores and an abundance of African art, crafts and curious.
  • Theatre, entertainment, dining and nightlife

Designed by Tanya van der Walt